Prayaas

Developed a brand identity for Prayaas, a one-day, invite-only conference bringing together over 200 of India’s top thought leaders, influencers, and practitioners in the fields of youth mindsets, entrepreneurial skills, and youth education. I created a cohesive visual presence across social media, website, and brand guidelines. This included designing a variety of creative posters for digital platforms, as well as print media for event installations such as the registration counter and stage backdrop, along with event-specific materials to promote the initiative.

Design

For

Integrated Branding, Event & Creative Direction

Udhyam Learning Foundation

Year

2023

Logo Design

The logo for Prayaas is a visual representation of the brand’s core identity and its mission to engage and empower India’s youth. At the heart of the logo is a dandelion seed, symbolizing growth, potential, and the spread of new ideas. This seed is cradled within the letter Y, which stands for "youth," reinforcing the central theme of the initiative. The Y’s design also subtly incorporates stick figures holding hands, visually representing the coming together of thought leaders, influencers, and practitioners to create a collective impact.

A horizontal line placed between the brand name holds the composition together, adding balance and structure to the design. The typeface used is Alte Haas Grotesk, with its subtle curves lending an approachable, modern feel. For the tagline, Gotham font is used for its clean and elegant lines, complementing the boldness of the primary logo.

The letter Y is specially designed as a standalone element to support the central motif of the dandelion seed, ensuring that it becomes the focal point and gives the logo a sense of symmetry and balance.